mátes at
azbuka vkusa
<task>
Mátes entered retail with its own products, on the shelves of Azbuka Vkusa. The packaging had to stand out among other brands and still stay within the chain’s format: it has its own sleeve sizes, a set way of putting it on, and fixed places for information.
<idea>
The format is fixed, so I looked for a solution inside it. On the front the hero is a sandwich in cross-section on the signature Mátes blue. On the side it appears large, ingredient by ingredient. The flavour reads at first glance, and the pack doesn’t get lost on the shelf.
Museum
